If you want happy customers to use your service or buy yourproduct, you need to focus on their needs and desires.
Unhappy customers leave when they can’t find what theywant–benefits and an easy way to buy. Perhaps your site hasbarriers you don’t realize. If anything is difficult, customers willleave and give their business to someone else. [...]

You may wonder why I have chosen this title of this post. Well from my experience is that it is really hard to put the feeling into words about what letter writing means to me. Letter writing is becoming a lost art on many levels. It is fading into the background of society. It is [...]

I’ve been involved in publishing for over a decade now as an author, editor, and project manager; however, it wasn’t until just a few years ago that I decided to move into self-publishing. Indeed, my first few projects involved consulting for others and, now, I am involved in my own, personal projects. It has taken [...]

Self-publishing used to be the Rodney Dangerfield of book publishing. It didn’t get “no respect.” Today that’s all changed. With originally self-published books like The Celestine Prophecy, Butter Busters, The Christmas Box, and What Color is Your Parachute? monopolizing bestseller listsdo-it-yourself publishing is very much in vogue.
To be successful, however, it’s mandatory that you adhere [...]

In Wallace Thurman’s short life and short artistic career, one can discern tragic circumstances even more devastating than those of Hurston. Thurman (1902-1934) was born in Salt Lake City, Utah, and attended the University of California (Ferguson 729). He tried to create a literary movement in California like the one in Harlem through his establishment [...]

There are a number of questions that we consistently get asked in relation to public speaking and presentations. Here are a few of the most common questions, along with our answers:
1. What if the main decision maker is suddenly called away or taken ill and can’t attend the meeting where I am due [...]

You’ve worked hard to gain your customers’ business and want to explore ways to strengthen your relationship with them while informing them of important news and information. One proven method of maintaining regular contact with existing and potential customers is by distributing a company newsletter. But wait! Before you begin developing your first issue, don’t [...]

Joanne Kathleen Rowling was born in Chipping Sodbury, England in 1965. She began writing at the age of 6 with a story called ‘Rabbit’, which she never finished.
In high school her favorite subject was English. From High School, Rowling went to Exeter University where she earned a degree in French.
After graduating, she spent a year [...]

The benefits of salt therapy (also called Halotherapy) or speleotherapy are well known and documented in Europe. Halotherapy uses dry aerosol micro particles of salt and minerals to treat respiratory diseases and seeks to replicate the conditions of speleotherapy (from Greek speleos=cave), a treatment that has been practiced in old salt mines of Eastern Europe [...]

Ever wondered how the most successful children’s book writers get their ideas? The answer may surprise you.
Most children’s books are based on the same exact story - good versus evil.
Ex. Harry Potter vs Voldomort. Cinderella vs her wicked stepmother. Pinnochio’s conscience vs. outside influences.
Next we add a protagonist and an antagonist.
Ex. Don’t we love it [...]